Even though experts have predicted that email marketing would fade away or be replaced for years, this has not yet happened. Today, email marketing is still one of the most effective ways to reach both potential and existing customers.

While this is true, there is always some room for improvement. This is something that is true for all marketing methods. Now it is time for you to figure out what to do to improve your email marketing campaign efforts.

Take Time to Segment Your Email Lists

You could have subscribers who are interested in all different types of emails, including news, events, or coupons, but not all three of these. This is why you need to figure out who you are sending emails to. For example, if you offer discounts for retirees or students, you should segment your email list by age. If you have created a press release, be sure to send it to your dedicated media list instead of your full one. When you offer relevant messaging to your customers and subscribers, it will help ensure a higher open and a higher click-through rate along with fewer unsubscribers.

Create Mobile-Friendly Emails

Approximately 71% of people will delete emails right away if it does not show up properly on their mobile devices. You can avoid having your email sent directly to the trash by focusing on creating mobile-optimized email content that is both engaging and eye-catching on your smartphone.

As a marketer, you should choose a single-column design that will work properly for the vertical scroll setup. Use bold headlines and bigger images. Make sure you also include enough white space to make your pages easy to scan. Keep the subject lines shorter and ensure your CTA buttons are big enough to be clicked.

You can use different email marketing services to let you test your messages on different devices. Make sure that everything displays properly, regardless of where they are opened.

Improving Your Email Marketing Efforts

When it comes to email marketing, there are more than a few factors to consider. Don’t underestimate the benefits that creating email marketing campaigns has to offer your business. By taking the steps mentioned above, you can minimize issues and ensure you get the results you are looking for. Being informed is the best way to approach any email marketing campaign regardless of what you have done in the past or how effective your efforts have been.