In the modern marketing landscape, your website is a powerful tool. It serves as your 24 hours a day, seven days a week salesperson, and, as a result, has the potential to be an extremely powerful asset. It also serves as the centerpiece of your marketing strategy.

Unfortunately, with digital trends changing rapidly, your website may feel old and outdated before you even realize it. While there are some situations where a complete redesign is necessary, you may not have the money or time to invest in this type of large project. If that’s the case, now is the time to focus on user experience or UX. Taking steps to improve this will help improve the effect your website has.

Make Use of White Space

Some people believe that white space on their site is wasted space. However, this is essential to ensure a good design. Plenty of white space ensures your content is easy to read and enables your visitors to focus on everything around the text.

White space around your titles and text will increase visitor attention by as much as 20%. It can also help ensure the website feels modern, fresh, and open.

Optimize the Speed of Your Page

One of the most frustrating things that can happen on your website is visitors having to wait for a page to load. Today, more mobile devices are being used than ever before, and people now access content from across the globe on several platforms.

If the website takes too long to load, the visitor will bounce away. Now is the time to take steps to improve UX by speeding up your page load times. One way to improve page speed is by compressing images before they are loaded on your website.

Create Effective Calls to Action

Customers are accustomed to following certain visual cues to determine what content is most important. The CTAs are created with action words to ensure your website users can easily navigate your site and get what they want, where they expect to find it.

As you can see from the above information, there are several steps you can take to improve UX. Now is the time to engage these tactics to ensure that your customers get the best experience possible from your site. Being informed is the best way to ensure that your customers can use your site and all the features and benefits it offers.