Commercial real estate is nothing if not very competitive; after all, the potential returns are greater than traditional real estate by an order of magnitude (at least). When you couple this with the fact the multiplicity of properties automatically decreases your risk, it should come as no surprise that you will need to be a real go-getter to attract clients. There’s a step-by-step process for this, however.

Employ the Marketing Attributes at Your Real Estate Firm

If you’re a real estate agent connected with a firm, then you can employ your preexisting office materials in the hunt for commercial real estate clients.Tap into the support staff network and get them to acquire materials such as a marketing kit containing promotional materials.See if any senior members have connections.

Spread Your Profile Liberally on Databases

Specifically, you want to do this on commercial databases. The top one in the nation is the Certified Commercial Investment Member database, known as CCIM for short. Spend the time to craft a profile detailing all your credentials and experience; millions will see this once it’s up.

Get on Social Networks

This goes beyond LinkedIn; you’d be surprised – well, maybe not – just how many prospective commercial real estate clients have Facebook, YouTube profiles and others. You can begin on LinkedIn, then find their other ones and make a friend request. Social media platforms are very good at filling up your feed with people with similar interests based on what you put in your profile.

Having Your Own Website Does Wonders

You can only write so much in a social network profile, after all – having your own website lets you establish yourself as an authority in the commercial real estate field. You can also pen authoritative articles on aspects of the field – such as securing loans, the best types, the most favorable lending institutions, etc. You may get picked up the search engines and get on the first page of Google in your local area if all pans out well.