When building an online business presence, public network engagement is essential. Engagement and promotion go hand in hand when building this online presence, but it is crucial to avoid making promotion the obvious goal of engagement. Creating emotional triggers to connect with audiences and prioritizing quality over quantity can help improve public network marketing.

Today’s consumers are not content with endless business promotions. Instead, these buyers on social media are looking for real solutions and information to increase their own knowledge and understanding. Humans thrive on interaction, and major brands tend to associate themselves with charity and community-based organizations that demonstrate their culture and values. These associations can be shared on social media where the audience can relate and grow to appreciate the brand more deeply.

Most customers are looking for expertise and knowledge from businesses meaning that content must be high quality and authentic. It is the authenticity that inspires an emotional response due to the sense of having a genuine connection. In addition to making a profit, consumers desire attention and a feeling that the company cares about them. This can help develop consistency and continuity, which can result in brand trust via the emotional connection with followers.

Making sure the quality of content is prioritized over quantity is essential in social media marketing. With numerous social platforms existing that holds a plethora of content, it is possible to lose followers and generate negative feedback by posting too often. Recent changes to algorithms used by Facebook require businesses to build community engagement by modifying their strategies to include quality content.

Most social communities want important, exclusive, and original content that contributes positively to their lives, but they do not want to be overrun with promotional material. Following the one in seven rule can guard against over promotion by stating that only one in seven posts should be promotional based. The other six posts can include a fact, comment, question, important back story, or another form of community management. This rule and others like it can help convince the audience to stop and read the posts.

Public networks are an essential part of marketing strategy, and promotion is a critical component of business strategy. Developing an authentic and genuine relationship with customers through content that generates an emotional trigger can benefit public network strategy. It is also important to provide quality content over quantity and to intersperse material that is promotional based among posts that are different.